China has set a goal of notching up 1 million Chinese-character domain names, marking a new era for Chinese Web surfers to jump onto the super information highway in their native language.

Since Microsoft announced last year that its new Internet Explorer 7 browser and Vista individual operating system could support Chinese domain names, it has paved the way for Chinese domain name registrar to up the stakes in the domain name business.

China Internet Network Information Center (CNNIC) has therefore had a boost in support in its efforts to break the language barrier on the English-dominated Internet.

“Chinese domain names are a must for domestic Internet development and are also an urgent need of Chinese Net users,” said Mao Wei, the head of CNNIC. He predicted that within two years most Chinese will surf the Internet in Chinese language. (Taken from China Daily)