Online Marketing Strategies in China
Online Marketing is a numbers game so the very first thing you have to do is to get the numbers right. Driving traffic to your site is the crucial starting point. There are thousands of websites about marketing and if you had enough time, you could probably learn about online marketing strategies ONLINE and implement it yourself.
You already have a Chinese website, now what?
IMSX-Asia provides a very cost effective solution for small and medium sized businesses who want to test the Chinese market to get a feel for how popular their product or service might be. Typically, market trials last from 3-6 months. A positive response can mean that it would be a good time to either set up an sales office in China or to invest and hire someone in-house to deal with the inquiries directly.
Its been 4 months and we’ve had no inquries.
If this is the case, it would pay to re-analyse your marketing strategies. Is your site being listed in the major Chinese search engines? Have you spent your advertising budget wisely and in the right places? Did you research about your industry to ensure there was enough interest before coming to China? We undertake all these to ensure the best possible outcome possible for our clients.
There’s no such thing as a free lunch, or is there?
One of the beauties of the Internet is the availability of information, generally free. With software now making a turn towards open source, we at IMSX-Asia fully support open source software as it decreases your investment costs which in turn increases your bottom line. We analyse your needs and develop a strategy with our main aim to make your investment cost into software as low as possible.
Sell, sell, sell!
An attractive website is important but without effective copy, your sales target may be off the mark. Words make sales, not pretty websites. At IMSX-Asia we support the idea of a website having one action goal. Whether is it to click a link, make an inquiry, or better yet, make a purchase, this must be set up properly to ensure maximum success.
A common factor among many Internet users are that they are apprehensive when making a purchase on the Internet. Therefore, one must provide them with a sense of security with features such as a no risk, money back guarantee and displaying company creditials.
Show me the money!
If you are doing business on the Internet, having a method of accepting payment through your website is very important. Even non profit organisations now have mechanisms in place to accept donations via credit cards.
There are basically two options when considering to accept payment online. Firstly you can either set up a merchant account with your local bank or secondly you can use a third party credit card processor. At IMSX-Asia we use 3rd party credit card processor which can be implemented at a fraction of the cost of setting up a merchant account. You can find more detailed information on the costs and the benefits here.
The secret to success.
At IMSX-Asia we pride ourselves on being the best at what we do. We aim to form long term relationships and build value for our clients.
