Customer Tracking
INTERNET MARKETING ROI
Closing a deal is the simplest, clear cut method of calculating ROI. But with Internet based campaigns, the greatest benefit is the ability to track, measure and improve the value of Internet Marketing. In fact, information overload is possible and has to be managed carefully. There are many software packages available to track and obtain the required numbers to determine any number of market indicators of ROI.
In situations where the results and the costs of investments are easily obtainable and where the relationship between them is clear, calculating ROI is easy. However, in the majority of business situations, it is not always easy to match specific returns with the associated costs of achieving those returns. This makes ROI less reliable as a decision making indicator. However, with Internet Marketing, some ROI indicators can clearly be determined and a clear ROI can be calculated.
The Indicators
There are countless indicators that can help provide a picture of how a particular marketing campaign is progressing. The most obvious are click throughs and unique vistors where as the less obvious are pages viewed per session and time spent on site.
Setting quantifiable goals and having the ability to effectively measure them are critical in determining which indicators best suit your needs. We work with you to determine which indicators you have and which you need in order to effectively measure your Internet Marketing ROI.
ROI Isn’t Everything:
Measuring the response to Internet Marketing initiatives such as the click through rate of specific banners, survey participations, or responses to direct mail promotions are typical of Internet Market strategies. Even with these strategies, the over all picture of your marketing strategy should not be forgotten: Are my marketing efforts contributing to the building of my brand? Issues such as customer loyalty and shareholder values still have a higher weighting than say 2000 click throughs a month.
The Real Value of ROI at IMSX-Asia
We believe that a combination of measurable performance indicators combined with long term brand building via the Internet is the best combination in building brand equity. Successful businesses are the ones that build brand awareness and loyalty in the long term and deliver quality products and services for their customers.
What IMSX-Asia can you for you:
We create custom scripts to track total visitors, repeat visitors, click throughs for each page you want to track. We also generate reports in “real-time” and that are accessible on the Internet anytime.
Contact us now for more information and our pricing guidelines. Our goal is always delivering quality results on time, everytime.
