Content Creation
COPYWRITING
Content writing is often given a lower priority than the website design and layout. However, spiders sent out from search engines traversing your site only really care about one thing. Content! Therefore, content is one area where significant improvements can be made.
Often an overlooked aspect of website design, many feel as though they can write content themselves. This is true and there is nothing wrong with that. The issue arises when trying to get a high ranking in search engines. Search engines rely on keyword density among other things to determine how value a page is relative to what the search phrase was.
Content development.
Content has been one of the big mover and shakers in the past few years. There has been a notable preferences for pages with content in the 1,000 word range. If you are serious about getting a top 10 ranking, then you have to be serious about increasing the quality and volume of the content.
How important is content?
Good copy is worth its weight in gold! It is important to achieve a balance in terms of satisfying the search engine and providing valuable information to the user. This will inspire one of two things. The user will either make a sales enquire, or better yet a purchase, or the user will return back to the site on a consistant basis.
How to think like them?
The essential aspect of defining keywords are identifying the terms that users would submit or type into the search engine. For example a user wanting cheap webhosting may use words such as “cheap webhosting, budget webhosting or special hosting deals”. The search engines would then display only those websites, which have the above keywords in their copy.
One key point that many people tend to under untilize is that many search engines allow for very long phrases to be searched. Examples “how to sew a button on a jacket”. This represents an AskJeeves type scenario and is currently a hot area of research.
IMSX-Asia creates and modifies content to get the best search engine positioning possible, in both English and Chinese.
