Chinese SEO
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of increasing the amount of visitors or traffic to a web site by ranking it high in a search engines result list. The higher a web site ranks, the greater the chance that site will be visited by a user. It has been proven that generally users do not click pass the 3rd or 4th page of a search result list if that. SEO techniques ensure that sites return as high a ranking as possible.
What kind of ranking guarantee can IMSX offer?
First of all, any SEO strategy promising a number 1 ranking in google is very suspicious. Even if this is achieved, other marketing strategies will no doubtably be compromised. IMSX cannot guarantee any position since we do not control or influence search engine algorithms. These sophisticated algorithms are “trade secrets” and are consistently modified and improved.
IMSX employs techniques such as writing keyword rich text, website re-design consulting, and other fundamental design principals to achieve a high ranking for any specific keyword or phrase. Clear expectations will be set once the keyword phrases have been determined and the competition has been evaluated. We assess your current situation and provide a SEO project plan tailored to suit your needs. We target all the major country specific search engines (Google China, Yahoo China) as well as popular local ones such as Baidu, Sohu and Sina just to name a few.
What is are meta tags?
Meta tags are invisible information fields initially designed for search engines. Not all search engines index meta tags, but it doesn’t hurt to include them for the few search engines that still do. There are several meta tag fields, but only two important and relevant ones, meta-keywords and meta-description.
What is cloaking?
Cloaking is delivering one page to a search engines for indexing while providing a different page to visitors. Cloaking can be achieved in many ways. IP based cloaking and User Agent based cloaking are popular methods to deliver pages based on the users IP address. There are still ethical and moral debates going on but a lot more time and effort is required in using this method. Some search engines even ban cloaked sites. Therefore, due to the risk of getting banned, the cost, and the time and effort required to maintain this doing this, IMSX does not provide nor endorse cloaking strategies.
What is a doorway or information page?
Also known as portal pages, jump pages, gateway pages, entry pages and by a plethora of other names, it is basically created to be as search engine friendly as possible. It is targeted towards a particular phrase, so the keyword density is very high and usually has little or no graphics. A common problem is for example, when a user searches for cigars and the doorway page appears. The doorway page probably lacks useful information so a “Click Here” link or a fast meta refresh command is used. A sound and fundamental design can eliminate the need for doorway pages. Common and more useful techniques use site maps, and FAQs pages to provide an overall map of your website with all the keywords present.
What is paid inclusion?
After submitting your website, you join the search engine’s queue for spidering. Because thousands of pages are submitted daily, it could take anywhere from two weeks to two or three months before your pages are finally indexed. Some search engines offer paid-inclusion. This means you pay a fee, usually annually for your website to be crawled on a regular basis. Inktomi crawls your paid-inclusion URLs every 48 hours for a 12-month subscription fee. Fast crawls on a daily basis and AltaVista’s Express Inclusion service crawls your pages weekly for a 6-month subscription fee. Lycos and AskJeeves also offer paid inclusion. Being crawled frequently allows you to know the results of your search engine optimization efforts quickly.
At IMSX-Asia we focus on 3 major aspects of search engine optimizations. The fundamental design of the webpage page, having good, fresh quality content and link building.
